Protecting Privacy, Promoting Consumer Rights and Ensuring Corporate Accountability

The Role of Interactive Advertising and Marketing

Perhaps the most powerful - but largely invisible - force shaping our digital media reality is the role of interactive advertising and marketing. Much of our online experience, from websites to search engines to social networks, is being shaped to better serve advertisers. Increasingly, individuals are being electronically "shadowed" online, our actions and behaviors observed, collected, and analyzed so that we can be "micro-targeted." Now a $20 billion a year industry [2007 estimates] in the U.S., with expected dramatic growth to $80 billion or more by 2011, the goal of interactive marketing is to use the awesome power of new media to deeply engage you in what is being sold: whether it's a car, a vacation, a politician or a belief. An explosion of digital technologies, such as behavioral targeting and retargeting, "immersive" rich media, and virtual reality, are being utilized to drive the market goals of the largest brand advertisers and many others.

A major infrastructure has emerged to expand and promote the interests of this sector, including online advertising networks, digital marketing specialists, and trade lobbying groups.

The role which online marketing and advertising plays in shaping our new media world, including at the global level, will help determine what kind of society we will create.
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Preventing Carbon Monoxide Poisoning After an Emergency

Generators, grills, camp stoves, or other gasoline, propane, natural gas, or charcoal-burning devices should never be used inside a home, basement, garage, or camper - or even outside near an open window.
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Upper Endoscopy

Upper endoscopy enables the physician to look inside the esophagus, stomach, and duodenum (first part of the small intestine). The procedure might be used to discover the reason for swallowing difficulties, nausea, vomiting, reflux, bleeding, indigestion, abdominal pain, or chest pain. Upper endoscopy is also called EGD, which stands for esophagogastroduodenoscopy (eh-SAH-fuh-goh-GAS-troh-doo-AH-duh-NAH-skuh-pee).
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Warning Signs That 401(k) Contributions Are Being Misused

Increasingly employees are asked to make voluntary or mandatory contributions to pension and other benefit plans. This is particularly true for 401(k) savings plans. These plans allow you to deduct from your paycheck a portion of pretax income every year, invest it and pay no taxes on those contributions until the money is withdrawn at retirement. Is your plan being misused?
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Dangers of Genetically Modified Food Confirmed

Several recent studies confirm fears that genetically modified (GM) foods damage human health. These studies were released as the World Trade Organization (WTO) moved toward upholding the ruling that the European Union has violated international trade rules by stopping importation of GM foods. Why has this information been held from consumers?
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